.YOU MAY certainly not understand it, yet various fonts generate different feelings. Serif fonts, along with little strokes in the end of letters, are often found in publications and newspapers. They seem to be trusted and also authoritative.
Sans serif typefaces, which are plain, can show up present day and informal. Graphic uniformity provides readers a feeling that they know where they stand up it assists to build count on. In the case of The Financial expert, it prepares the shade for our news.