.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in financial backing every year, have increased almost $360 million up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn is because of market concentration, heightened governing tensions, and financial uncertainties.ADWEEK talked with 5 VCs that remain to invest in adtech companies, despite these challenges, concerning what they are trying to find and what they steer clear of. Maybe unsurprisingly, these real estate investors are targeting options in privacy-focused innovations and also industry-specific locations like connected television.